My ambition was to manifest about modernism through the mindset of modernism, not its artefacts
Client wanted to refer to its values: the city of Wrocław and pure form. And highlight on the shop shelf its leadership position. I also wanted to change the function of the bottle label and give it a tranformable form.
The redesigned label has received several new functions, such as a wine glass tager or a new brand identity component. Furthermore, I played with words and created a series ".... to be like" for that specific style of wine that is Pét-nat.
- client winnica Moderna
- date 2022
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